Charlotte Davies

Marketing Director

Charlotte heads up marketing at Varsuite, where agents run campaigns across search, social and paid ads. She writes about getting more from a marketing budget without hiring a full team.

Writes about paid ads, social and growth

Articles by Charlotte Davies

Marketing

What Good Looks Like in an Automated Google Ads Account

A well-run automated Google Ads account spends within a set ceiling, optimises daily and reports honestly. Here is what to look for.

5 min · 20 Jun 2026