Eleanor Whitfield

Head of Content

Eleanor leads content at Varsuite, where she helps UK businesses get found in both search results and AI answers. She writes about SEO, answer engine optimisation and turning real expertise into content that ranks and converts.

Writes about SEO, answer engines and content strategy

Articles by Eleanor Whitfield

Marketing

SEO, AEO and GEO: How to Get Found When People Ask AI Instead of Google

Search is shifting from rankings to citations. Here is what a UK business should do to get found in Google and in AI answers like ChatGPT and Perplexity.

5 min · 16 Jun 2026