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Practical writing from the team on agents, cyber security, automation and getting found by the new answer engines.

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AI Copywriting That Sounds Like Your Brand, Not a Robot

AI can draft fast, but it needs your voice and a human edit to sound like you. Here is where AI copy helps and where a person still earns its keep.

Mark Wilkinson · 5 min read · 24 Jun 2026
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Marketing
Marketing

What a dedicated marketing agent does that a freelancer cannot

A dedicated marketing agent runs 24/7, integrates with your data, and scales automatically. A freelancer works in bursts and cannot match that speed or depth.

Mark Wilkinson · 6 min · 21 Jul 2026
Marketing
Marketing

Local SEO for Lancashire businesses: getting found in your own town

A practical guide to local SEO for Lancashire businesses. Learn how to rank in your own town with Google Business Profile, local citations and AI tools.

Mark Wilkinson · 7 min · 16 Jul 2026
Marketing
Marketing

Answer Engine Optimisation for UK Small Businesses: A Practical Guide

A step-by-step AEO guide for UK small businesses: how to structure content so ChatGPT, Perplexity and Google AI Overviews quote you as the source.

Mark Wilkinson · 5 min · 22 Jun 2026
Marketing
Marketing

What Good Looks Like in an Automated Google Ads Account

A well-run automated Google Ads account spends within a set ceiling, optimises daily and reports honestly. Here is what to look for.

Mark Wilkinson · 5 min · 20 Jun 2026
Marketing
Marketing

SEO, AEO and GEO: How to Get Found When People Ask AI Instead of Google

Search is shifting from rankings to citations. Here is what a UK business should do to get found in Google and in AI answers like ChatGPT and Perplexity.

Mark Wilkinson · 5 min · 16 Jun 2026
Marketing
Marketing

AIO is the new SEO: optimising for answer engines

Search is changing. Getting found now means being the source an AI quotes. Here is how we build for it.

Mark Wilkinson · 7 min · 10 Jun 2026