Web Design and Software for Aberdeen Energy Businesses

Your website still says oil and gas. Your tender list says offshore wind.

This is the most common gap we see in Aberdeen. A firm spends two years quoting into offshore wind, decommissioning, hydrogen or cable work, and the homepage still opens with a platform photograph and a line about serving the North Sea oil and gas industry since the 1980s. A developer's supply chain manager lands on that page and files you under the previous era.

The instinct is then to strip out the hydrocarbon history. That is the wrong move. Your North Sea record is the reason a renewables developer should take you seriously: harsh environment operations, marine logistics, inspection, mooring, lifting, HSE performance under scrutiny, and delivery against contracts where failure is expensive. Very few new entrants have any of that.

The work is reframing, not deletion:

• A capability layer describing what you can do, in what conditions, to what standards, with no sector attached
• Sector pages that speak each market's language, because a wind developer and an operator describe identical scopes differently
• History repositioned as proof of competence rather than as identity
• Language and imagery that do not date the business to one decade

That is a rewrite of the positioning rather than a redesign, which is why restyling the site you have never quite fixes it.

How do you write credible capability pages when the client list is under NDA?

Almost every Aberdeen contractor hits this. The best three projects of the last five years cannot be named, so the website falls back on generalities, and generalities persuade nobody.

The answer is to describe the work rather than the client. A technical buyer does not need the operator's name. They need to know the scope was real and comparable to theirs. Write projects up with the details that matter:

• Water depth, distance offshore and environmental conditions
• Scope and duration, stated plainly
• Vessels, tooling, ROV classes or equipment deployed
• Standards worked to and audits passed
• Number of personnel mobilised and the disciplines involved
• The problem encountered and how it was resolved

An unnamed project written to that level of detail is more convincing than a client logo with nothing behind it.

Alongside that, three things carry a lot of weight and are almost never presented well: your accreditations as a checkable list with issue dates, your equipment and asset capability, and the disciplines you hold in house rather than subcontract.

Where a named reference genuinely helps, ask selected clients for permission rather than assuming the answer is no. You can see how we structure this kind of evidence on our work pages.

What we build for Aberdeen energy services, subsea and supply chain firms

The mix is different here to most cities, because the buyers are technical and the sales cycles are long.

Capability and repositioning websites. The core job for most firms in Aberdeen, Westhill and Dyce: a site that states what you do, for which markets, to which standards, with a document area for certifications, policies and datasheets.

Online stores. Less common in energy services, but real where there is a product line, spares, rental equipment or a training and certification programme to sell.

Custom software. Personnel competency and certification tracking, mobilisation checklists, equipment and asset registers, offshore rotation planning, quotation and tender registers. The process it usually replaces is rebuilding a competency matrix by hand every time a client asks which of your people are certified for a scope, then discovering a ticket expired the week before mobilisation.

AI agents. Tender and prequalification support is the obvious one: an agent that reads a pack, extracts the mandatory requirements and scoring weightings, and drafts answers from your library of previously approved responses. Others answer technical questions from your own documentation, or summarise daily reports into something a client will read.

Capability sites start at 500 pounds plus 100 pounds a month and software and agents at 1,000 pounds plus 150 pounds a month, with the monthly fees and what they cover set out on the pricing page. All of it is produced fast by AI and reviewed by people before it goes anywhere near a customer, which is the only reason the pricing works.

Being found by a buyer in Stavanger, Houston or Peterhead

Aberdeen firms sell to an unusually international audience, and that changes how the site should be built. A supply chain manager in Norway, a procurement lead in Texas and an operations manager in Peterhead all reach the same pages, and only one of them cares about local search.

So the site needs to work on both levels. For the international reader: plain English that survives translation, units stated explicitly, a contact route that does not assume UK office hours, and enough specification detail that someone can qualify you without a call. For the local reader: correct location signals for Aberdeen, Westhill, Inverurie, Ellon, Stonehaven, Peterhead and Banchory, and pages phrased the way people actually search.

That specification detail does double duty, because a page naming a standard, an equipment class and a working water depth is also the page an AI assistant quotes when a buyer asks who has done comparable work, which is what our answers section is built to show.

The same logic covers where we sit. Aberdeen work runs from Lancashire on calls, shared previews and written sign off, in an industry that already coordinates across contractors, vessels and time zones every day.