Web Design and Software for Swansea Businesses
Plenty of Swansea Bay firms still describe themselves through one anchor customer, and some need it all saying twice, in Welsh and English. Varsuite builds capability sites that separate what you do from who you did it for, fully bilingual where that is required, plus stores, small systems and AI agents.
What the Port Talbot transition means for supply chain websites in Swansea
A large part of the Swansea Bay supply chain has spent decades describing itself through one anchor customer. The homepage says steel, the case studies say steel, and the enquiry form assumes the reader already knows the sector.
As the steel and energy base around Port Talbot changes shape, that positioning stops carrying the business. Firms with the same welders, coatings, transport fleets, plant, cranes and inspection teams are now bidding into construction, marine, grid infrastructure, renewables and rail, where nobody knows them at all and the first contact is a search.
That is a writing problem before it is a design problem. The work is to separate what you do from who you did it for:
- A capability layer stating processes, materials, sizes, weights, standards and coverage with no sector attached
- Sector pages that translate the same capability into each industry's vocabulary
- Evidence described precisely without naming clients you cannot name
- Accreditations and standards presented as a checkable list, not a wall of logos
Those plainly stated facts are also what an assistant can quote when a buyer asks who fabricates a particular assembly near Swansea, and our answers library shows the format.
This is rarely a rebuild. On most Swansea sites it is a rewrite plus a handful of new pages, and a new website done properly starts at 500 pounds one off plus 100 pounds a month. The slow part is deciding how you want to be described, not the building.
Do you build bilingual Welsh and English websites?
Yes, and properly, which means more than a translated homepage and a flag icon in the corner.
A bilingual build from us gives each language its own addresses, so a Welsh page can be found, shared, ranked and quoted on its own. It includes correct hreflang tags so search engines and AI assistants understand the two versions are the same content rather than duplicates. Navigation, buttons, form labels, validation messages, confirmation emails and error pages all get translated, because those are where a half finished bilingual site gives itself away.
Be clear on what we do not do. We do not translate into Welsh ourselves. You supply a translator or we arrange one, and that cost is separate and visible rather than buried in a build price. What we guarantee is that the Welsh version is treated as a real version of the site, with the same structure and the same care, not a machine dump bolted on at the end.
A bilingual site costs more, because it genuinely is two sets of pages to build and maintain, and we quote it as such. If you are a public sector supplier, a charity or an organisation with Welsh language obligations, it is better to plan that cost in at the start than retrofit it later. The pricing page covers the base rates before any bilingual work is added.
What we build for energy, fabrication and engineering firms around Swansea Bay
Four things, bought separately, in whatever order the business needs them.
Capability websites. Pages written for a technical buyer: processes, materials, dimensional limits, lifting capacity, coverage area, standards held, plus a document area for datasheets, method statements and certificates.
Online stores. Consumables, spares, PPE, fixings, hire items and calibration services, with trade accounts, tiered pricing and purchase order checkout.
Custom software. The quotation register, the plant and equipment maintenance log, the site induction and competency records, the subcontractor compliance checks and the job tracking that currently take a phone call to answer.
AI agents. An agent that reads an enquiry and extracts the specification, one that answers routine technical questions from your own documents, one that reduces a tender pack to the clauses deciding whether you bid.
None of these need you to employ a developer. AI produces the work at speed, a UK reviewer checks it before anything reaches your customers, and the monthly fee covers hosting, monitoring and maintenance. Every figure is on the pricing page before you speak to anyone, which is the point: a firm in Neath, Llanelli or Ammanford quoted five figures and told to wait three months can compare the two without sitting through a meeting.
Working with Swansea University spin outs and research backed businesses
Research backed businesses in Swansea have a different problem to the industrial supply chain. The technology is credible and the website is not, usually because it was built in an afternoon before a funding deadline and never revisited.
The constraints are familiar. Money arrives in milestones, not a lump. The audience mixes investors, industrial partners, grant assessors and future recruits, who want different things from the same handful of pages. The science needs explaining twice, once for a specialist and once for someone deciding whether to fund it. And the deadline is usually a funding round, not a marketing plan.
Our structure suits that better than an agency retainer. A 100 pound deposit starts the work, the balance is only due after you approve it, and there is no minimum term. A first build is normally a credible site explaining the technology, the team and the stage you are at, plus one simple tool: a calculator, a data view, or a demonstration a partner can try.
We will also say when something is premature. A spin out that has not settled who it sells to needs a short site, not a large one, with the budget kept for when the answer is clearer. If you want to understand the mechanics before spending anything, how we use AI explains the production side, and the free tools let you test where your current site stands.
Common questions
Yes, we build fully bilingual Welsh and English sites, with separate addresses for each language, correct hreflang tags, and translated navigation, forms, validation messages and metadata rather than just a translated homepage. We do not translate into Welsh ourselves. You supply a translator or we arrange one, and the Welsh version is treated as a real version of the site rather than an afterthought.
Brochure sites start at 500 pounds one off plus 100 pounds a month, with everything else on the pricing page, and a bilingual build is quoted on top of that because it genuinely is two sets of pages.
Yes, if it describes capability instead of customers. Firms around Swansea and Port Talbot that defined themselves by one anchor client need pages stating what they can fabricate, coat, machine, install or transport, and to what standard. That is what a buyer in construction, marine, grid or renewables searches for, and it is what an AI assistant can quote back to them when asked.
We are based in Rishton in Lancashire and work remotely across Swansea, Neath, Port Talbot, Llanelli, Bridgend and Ammanford, so there is no Swansea office. Calls, shared previews and email cover everything, and a UK team checks each build before launch. If being a Welsh registered supplier is a procurement requirement on your side, tell us early and we will be straight with you about it.
Yes, and the payment structure suits grant funded work. A 100 pound deposit starts the build and the balance only falls due after you approve it, which fits a milestone based funding schedule far better than a large upfront invoice. Early stage projects usually need a credible site for a funding round or a pilot, plus one simple tool or demonstration, rather than a full platform.
The two languages are treated as one change rather than two jobs, so a price, a policy or a new certificate goes to both. Fresh copy still has to be translated, by your translator or one we arrange, and we hold the update rather than publishing a page that is half in English. Changes are covered by the monthly fee.
We also work with businesses around Swansea
We work remotely with clients across the whole of the UK, so being outside Swansea itself makes no difference to how a build runs.
Tell us whether it needs a Welsh version
Send us your capability list and say whether the site is English only or bilingual, and whether you already have a translator. We will price the build and the Welsh version separately so you can see exactly what each one costs.