Mark Wilkinson
Mark is Managing Director at Varsuite. He came up through the managed-services world, looking after more than 300 businesses across the UK and overseas, and that deep knowledge of integrated systems keeps Varsuite grounded in the practical: technology that genuinely fits how a company already runs. He writes about business strategy, marketing and getting found online.
Free Website Builder Disadvantages: The Hidden Costs for UK Businesses
Free website builders look cheap, but adverts, subdomains, lock-in and weak credibility cost UK trading businesses far more than a paid build.
How to Write Website Content That Wins Customers
Learn how to write website content by answering real customer questions in plain language that also reads well to search and AI engines.
A professional email address for your business: why and how
Using name@yourbusiness beats a free inbox for trust, deliverability and continuity. Here is how to set one up properly, in plain English.
Why Is My Website Not Showing Up on Google? A Practical Diagnosis
If your website is not showing up on Google, work through indexing, technical blockers and content gaps in that order. Here is how.
How to Optimise Your Google Business Profile for Local Rankings
Learn the exact fields, photos, posts and reviews that move local rankings. A plain-English guide to Google Business Profile optimisation.
When to Redesign Your Website: Signs It Is Costing You Work
Wondering when to redesign your website? If it is slow, dated, or not converting, it is costing you work. Learn the signs and how a refresh beats a rebuild.
What is a CRM, and does a small business actually need one?
A CRM helps small businesses track leads, manage follow-ups, and automate sales tasks. Learn the signs your spreadsheet has stopped coping.
Free Website Builder Disadvantages: What a Free Website Really Costs Your Business
Free website builders look tempting, but hidden costs like adverts, subdomains and lock-in can damage your credibility and SEO. Here's what you need to know.
Selling on Your Own Website vs Etsy, Amazon, and eBay: The Real Cost of Marketplaces
Compare selling on your own website vs Etsy, Amazon, and eBay. Understand fees, customer ownership, margins, and brand control to decide what's best for your UK business.