Mark Wilkinson
Mark is Managing Director at Varsuite. He came up through the managed-services world, looking after more than 300 businesses across the UK and overseas, and that deep knowledge of integrated systems keeps Varsuite grounded in the practical: technology that genuinely fits how a company already runs. He writes about business strategy, marketing and getting found online.
When to Redesign Your Website: Signs It Is Costing You Work
Wondering when to redesign your website? If it is slow, dated, or not converting, it is costing you work. Learn the signs and how a refresh beats a rebuild.
What is a CRM, and does a small business actually need one?
A CRM helps small businesses track leads, manage follow-ups, and automate sales tasks. Learn the signs your spreadsheet has stopped coping.
Free Website Builder Disadvantages: What a Free Website Really Costs Your Business
Free website builders look tempting, but hidden costs like adverts, subdomains and lock-in can damage your credibility and SEO. Here's what you need to know.
Selling on Your Own Website vs Etsy, Amazon, and eBay: The Real Cost of Marketplaces
Compare selling on your own website vs Etsy, Amazon, and eBay. Understand fees, customer ownership, margins, and brand control to decide what's best for your UK business.
How Long Does It Take to Build a Website?
Discover realistic website build times by project type, what slows builds down, and how AI acceleration speeds them up.
Why Is My Website Slow? Common Causes and How to Fix Them
Slow websites cost you customers. Here are the five most common causes, in the order to check them, with practical fixes you can apply today.
Website Maintenance Cost UK: What Should You Expect to Pay?
UK website maintenance costs range from £50 to £500+ per month. Learn what it covers, what neglect costs, and how monthly care compares with pay-per-fix.
How to Optimise Your Google Business Profile for Local Rankings
Learn the exact fields, photos, posts and reviews that move local rankings. A practical guide to Google Business Profile optimisation for UK business owners.
How Structured Data Helps AI Answer Engines Quote Your Business
Structured data tells AI answer engines exactly what your business is, so they quote you instead of guessing. Here's how to get it right.