Mark Wilkinson
Mark is Managing Director at Varsuite. He came up through the managed-services world, looking after more than 300 businesses across the UK and overseas, and that deep knowledge of integrated systems keeps Varsuite grounded in the practical: technology that genuinely fits how a company already runs. He writes about business strategy, marketing and getting found online.
What an AI agent that actually knows your business can do
Most AI tools answer prompts. An agent that comprehends your organisation answers questions. Here is the difference, and why it matters.
Answer Engine Optimisation for UK Small Businesses: A Practical Guide
A step-by-step AEO guide for UK small businesses: how to structure content so ChatGPT, Perplexity and Google AI Overviews quote you as the source.
What Good Looks Like in an Automated Google Ads Account
A well-run automated Google Ads account spends within a set ceiling, optimises daily and reports honestly. Here is what to look for.
SEO, AEO and GEO: How to Get Found When People Ask AI Instead of Google
Search is shifting from rankings to citations. Here is what a UK business should do to get found in Google and in AI answers like ChatGPT and Perplexity.
AIO is the new SEO: optimising for answer engines
Search is changing. Getting found now means being the source an AI quotes. Here is how we build for it.
Don't fear AI. Put it to work.
Why the businesses that adopt agents now will pull ahead, and how to start without betting the company on it.