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Mark Wilkinson

Managing Director

Mark is Managing Director at Varsuite. He came up through the managed-services world, looking after more than 300 businesses across the UK and overseas, and that deep knowledge of integrated systems keeps Varsuite grounded in the practical: technology that genuinely fits how a company already runs. He writes about business strategy, marketing and getting found online.

Writes about business strategy, marketing, SEO and integrated systems
Articles by Mark Wilkinson
Business

Is My Website Accessible? A Plain-English WCAG 2.2 Checklist

A practical WCAG 2.2 checklist UK owners can run in ten minutes, plus why automated checkers and overlays never finish the job.

6 min · 12 Oct 2026
Business

Is your website accessible? A plain-English WCAG 2.2 checklist

A practical WCAG 2.2 checklist any UK business owner can run in ten minutes, and why automated checkers and overlays are not enough.

7 min · 10 Oct 2026
Business

The Best Website Builder for a Small UK Business: An Honest Comparison

An honest look at the best website builder for a small business in the UK, when DIY is the right answer, and when a production partner is a better fit.

6 min · 7 Oct 2026
Business

Website Accessibility and the Equality Act: A Practical Guide for UK Businesses

UK businesses have a legal duty to make reasonable adjustments online. Here is what the Equality Act means for your website and how to act on it.

7 min · 6 Oct 2026
Business

Free Website Builder Disadvantages: The Hidden Costs for UK Businesses

Free website builders look appealing until you count the real costs. We break down the free website builder disadvantages that hit trading businesses hardest.

6 min · 5 Oct 2026
Marketing

Local SEO for Tradespeople: How to Get Found in Every Town You Cover

A practical guide to service area pages, reviews and citations that help UK trades win work across multiple towns.

7 min · 4 Oct 2026
Business

Free Website Builder Disadvantages: The Hidden Costs for UK Businesses

Free website builders look cheap until adverts, subdomains and lock-in start costing you customers. Here is what free really costs a trading business.

7 min · 2 Oct 2026
Marketing

Local SEO for Tradespeople: How to Get Found in Every Area You Cover

Local SEO for tradespeople means building service area pages, gathering reviews and managing citations so you show up in every town you cover.

7 min · 1 Oct 2026
Marketing

How to Get More Google Reviews: Ask at the Right Moment, Make It Effortless, Stay Inside Google's Rules

A practical UK guide to getting more Google reviews: perfect timing, effortless requests, full compliance, and where automation helps.

8 min · 30 Sep 2026