Mark Wilkinson
Mark is Managing Director at Varsuite. He came up through the managed-services world, looking after more than 300 businesses across the UK and overseas, and that deep knowledge of integrated systems keeps Varsuite grounded in the practical: technology that genuinely fits how a company already runs. He writes about business strategy, marketing and getting found online.
How to Get More Google Reviews for Your Business: Ask, Make It Easy, Stay Compliant
Learn how to get more Google reviews by asking at the right moment, making it effortless, and staying inside Google's rules.
When Should You Redesign Your Website? The Signs It Is Costing You Work
When to redesign your website, the signs it is quietly losing enquiries, and how to decide between a refresh and a full rebuild.
Free Website Builder Disadvantages: What a Free Website Really Costs a UK Business
Free website builder disadvantages go beyond price. Ads, subdomains, lock-in and weak credibility cost trading businesses far more than a paid build.
Website Maintenance Costs in the UK: What Should You Expect to Pay?
A plain guide to UK website maintenance costs: what cover includes, what neglect really costs, and how monthly care compares with paying per fix.
How Much Does an E-commerce Website Cost in the UK?
A realistic first-year cost breakdown for a UK online store: build, platform, payments, marketing and ongoing care.
Free Website Builder Disadvantages: The Hidden Costs for UK Businesses
Free website builders look cheap, but adverts, subdomains, lock-in and weak credibility cost UK trading businesses far more than a paid build.
How to Write Website Content That Wins Customers
Learn how to write website content by answering real customer questions in plain language that also reads well to search and AI engines.
A professional email address for your business: why and how
Using name@yourbusiness beats a free inbox for trust, deliverability and continuity. Here is how to set one up properly, in plain English.
Why Is My Website Not Showing Up on Google? A Practical Diagnosis
If your website is not showing up on Google, work through indexing, technical blockers and content gaps in that order. Here is how.